India's agriculture sector is undergoing a digital transformation, but quality entertainment and educational content dedicated to farming has remained limited. Addressing this gap, Farmfare TV has launched as India's first Agritainment OTT platform, bringing together agriculture, rural innovation, sustainable farming, and inspiring farmer success stories on a single digital platform.

Designed for farmers, agri-professionals, students, entrepreneurs, policymakers, and rural development enthusiasts, Farmfare TV aims to make agriculture engaging, informative, and accessible through original programming that combines education with entertainment.

Farmfare TV: India's First OTT Platform Dedicated to Agriculture

Farmfare TV is more than a streaming platform—it is a digital ecosystem created to promote sustainable agriculture, natural farming, rural entrepreneurship, environmental conservation, and agricultural innovation.

The platform delivers expert-led content, real-life success stories, and practical farming knowledge that empowers farmers while connecting urban audiences with India's rich agricultural heritage.

By making agricultural content entertaining and educational, Farmfare TV is helping bridge the gap between traditional farming wisdom and modern agricultural technology.

The Vision Behind Farmfare TV

Farmfare TV was founded by Sunil Sushila Sharma, a former corporate banker who transitioned into agricultural journalism with a mission to empower India's farming community.

After serving in senior leadership positions at Citibank and Kotak Mahindra Bank, Sharma left the banking industry to dedicate his career to promoting natural farming, water conservation, soil health, and sustainable rural development.

Driven by growing concerns over excessive chemical farming, declining natural resources, and climate-related challenges, he has spent years creating awareness through impactful agricultural media and educational programming.

Today, Farmfare TV reflects his vision of using digital media to educate, inspire, and support farmers across India.

Sunil Sushila Sharma's Contribution to Agricultural Journalism

With decades of experience in agricultural communication, Sunil Sushila Sharma has produced and hosted more than 500 television programs focused on agriculture and rural development.

His widely acclaimed programs include:

These shows have highlighted progressive farmers, natural farming techniques, livestock management, indigenous cattle conservation, water conservation, and rural entrepreneurship, helping spread awareness about sustainable agricultural practices across India.

National and International Recognition

Sunil Sushila Sharma's efforts have earned recognition at both national and international levels.

He successfully moderated a 24-hour continuous dialogue on natural farming and water conservation, an achievement recorded by both the Asia Book of Records and the India Book of Records.

His excellence in agricultural journalism has also been honoured with prestigious awards, including the Best Agricultural Journalist Award in Gujarat and the Journalist of the Year Award in Mumbai.

What Makes Farmfare TV Different?

Unlike conventional OTT platforms, Farmfare TV focuses exclusively on agriculture, rural life, and environmental sustainability.

The platform offers comprehensive content covering:

Each program is designed to provide practical knowledge while celebrating the achievements of farmers and rural innovators.

Exclusive Shows Showcasing India's Farming Heroes

Farmfare TV's original programming celebrates individuals and communities driving positive change in Indian agriculture.

Its flagship series include:

These programs feature successful farmers, agricultural experts, researchers, grassroots innovators, rural entrepreneurs, and sustainable farming initiatives that inspire viewers across the country.

Promoting Sustainable Agriculture Through Digital Media

Farmfare TV believes that access to reliable information is one of the most effective ways to empower farmers.

Through engaging videos and expert discussions, the platform promotes:

Its content encourages farmers to adopt environmentally responsible farming methods while improving productivity and long-term sustainability.

Connecting Agriculture, Technology and Rural Innovation

As agriculture continues to evolve with digital technology, Farmfare TV aims to become a trusted knowledge platform that connects farmers with experts, innovators, startups, researchers, and agricultural institutions.

The platform also seeks to inspire young people to explore careers in agriculture, agri-tech, food production, and rural entrepreneurship by showcasing opportunities within India's growing agricultural ecosystem.

Building a Stronger Future for Indian Agriculture

Farmfare TV is committed to creating a nationwide digital movement that recognizes agriculture as the foundation of India's economy, food security, environment, and cultural heritage.

Its long-term mission is to strengthen farmer empowerment, encourage sustainable agricultural development, and promote innovation across rural India through impactful storytelling and educational content.

Reflecting this vision, Farmfare TV embraces a simple yet powerful message:

"When farmers prosper, the nation grows stronger. When the soil is protected, the future becomes secure. And when nature thrives, sustainable development becomes possible."

As India's first Agritainment OTT platform, Farmfare TV is redefining agricultural media by combining education, entertainment, technology, and rural storytelling. With its focus on sustainable farming, farmer empowerment, and rural innovation, the platform is set to become a leading digital destination for India's agricultural community while bringing farming closer to audiences across the country.